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You can't excel at any craft if you don't fine-tune your tools and techniques. The 2021 ASAP Global Alliance Summit, the alliance professional's best annual forum for learning new tricks of the trade, is a little over a month away. Registration starts at under $500 and alliance managers of all stripes are lining up to take advantage of the event's many presentations, roundtables, master classes, and networking opportunities that have proven invaluable to thousands of attendees over the past two decades. Bruce Cozadd, chairman and CEO of Jazz Pharmaceuticals; Jay McBain, principal analyst for channels, partnerships and alliances at Forrester Research; and Bronwyn Hastings, senior vice president of worldwide channel sales and ecosystem at Citrix; will deliver each day's respective keynote.

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