Learning More About FrontlineSMS Users: Results From Our First Ever Survey!

Florence | Frontline SMS | April 13, 2011

Offering FrontlineSMS as a free software download has proved a successful way to help many non-profits; but it’s an approach that doesn’t come without its challenges. There are many cases of our software having a positive impact on people’s lives which the FrontlineSMS team and other FrontlineSMS users remain oblivious to. At the end of 2010 our software had been downloaded 12,500 times and was being used in 60 countries across the world. Yet the FrontlineSMS team remained aware of only a fraction of what happened to these downloads; who they are and what exciting projects they could be running with the software. Therefore we decided to do our first ever user survey!

Through the survey we were also keen to better understand the needs of those using our software, so that we could then tailor our user support and planned upgrades to our software more effectively to users’ requirements. The nature of FrontlineSMS means that users can download the software and not need to get in touch again. Thus part of the challenge we have is ensuring users have the support they need once they start using our software.  We of course aim to do this in many ongoing ways, for example through our user community, which has nearly 2,000 members. Yet the survey provided us with an in depth user snapshot; comprising of 33 questions and thus providing us with a wealth of valuable information.  We received 174 initial responses and have been given a fantastic insight in to the profile of FrontlineSMS users as a result, so thank you to all those who contributed! We’d now like to share some of those insights with the wider user community.