Bill Yates
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Google Trends Data Highlights Medical and Healthcare App Growth
Google Search continues to be the dominant internet search engine. Trends in internet keyword searches over time monitor the growth (and waning) of products and topics. Google provides a keyword search tool called Google Trends that allows users to map relative keyword searches over time and compare multiple keyword search trends. I recently examined the trends related to the search term medical app on Google Trends. I found some expected and unexpected findings in this analysis. This is the first post in a series highlighting interesting insights from this untapped source...
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Have Smartphones Destroyed a Generation?
One day last summer, around noon, I called Athena, a 13-year-old who lives in Houston, Texas. She answered her phone—she’s had an iPhone since she was 11—sounding as if she’d just woken up. We chatted about her favorite songs and TV shows, and I asked her what she likes to do with her friends. “We go to the mall,” she said. “Do your parents drop you off?,” I asked, recalling my own middle-school days, in the 1980s, when I’d enjoy a few parent-free hours shopping with my friends. “No—I go with my family,” she replied. “We’ll go with my mom and brothers and walk a little behind them. I just have to tell my mom where we’re going. I have to check in every hour or every 30 minutes.”...
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