business-to-consumer-for-business (B2C4B)

Google, Facebook, Yahoo, Twitter, and rest all compete for online ad dollars totaling something like 180B a year in total market value. Healthcare on the other hand consumes 2.8T or 15 times larger. Meanwhile, the number of pure Health technology companies that have a valuation of something close to a billion (outside of EHR's) is under a single handful.

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