innovating established markets

A few weeks back, I shared my thoughts on why the incentive system in health care is broken, and ranted about the ridiculous amount of profit being created by some health systems (yes, including non-profits) that’s in opposition to what patients need and deserve. It’s not that I think profit is bad, quite the contrary. Profit is good, very good, unless it’s created in opposition to the market you’re serving which, in this case, happens to be patients.

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