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Blue Cross to Present the Faces of Fearless Healthcare Innovation Award with Not Impossible Labs

Press Release | Blue Cross Blue Shield Association, Not Impossible Labs | August 29, 2017

The Blue Cross Blue Shield Association (BCBSA) will present the Faces of Fearless Healthcare Innovation Award as part of the 2018 Not Impossible Awards show at CES® 2018 in Las Vegas. The Faces of Fearless Healthcare Innovation Award is included in the Not Impossible Awards show and recognizes technological innovation that advances health and wellness. The award exemplifies the values of the Blue Cross Blue Shield (BCBS) Faces of Fearless℠ campaign, which celebrates the stories of people who are overcoming challenges to live their healthiest lives.

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Scott Serota

Blue Cross to Present the Faces of Fearless Healthcare Innovation Award with Not Impossible Labs

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