Text to Change
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Using SMS as an Effective Behavior Change Campaigning Tool
Florence Scialom | FrontlineSMS | March 1, 2012
Behavior change campaigning is inherently interactive. In order to encourage positive behavior change it is important to not only push campaign messages out to people, but to listen to the responses. To run a campaign which has a real impact, you need to listen to ensure you’re being heard. Read More »
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