Using SMS as an Effective Behavior Change Campaigning Tool

Behavior change campaigning is inherently interactive. In order to encourage positive behavior change it is important to not only push campaign messages out to people, but to listen to the responses. To run a campaign which has a real impact, you need to listen to ensure you’re being heard. This is one of the main reasons why SMS – as a widely accessible and inherently interactive communications channel – is an ideal tool for campaigning.

This is the topic explored in a new resource which FrontlineSMS is releasing with Text to Change today; best practices when using SMS as a behavior change campaigning tool. This resource has been put together collaboratively to provide an introductory guide, suggesting some key points which can usefully be considered if you are planning to use SMS as a campaign tool. The resource is by no means exhaustive, but it outlines some key considerations which can hopefully serve to help guide discussions around best practices in SMS campaigning...