word of mouth marketing
See the following -
How Community Building Can Help an Organization's Bottom Line
By VM (Vicky) Brasseur | March 21, 2016
In this article, I'll look at community from a business perspective, including the effect community can have on an organization's bottom line. Although there are communities everywhere, I'll approach the topic—meaning, communities, their members, and their contributors—from a free/open source perspective. So please stick around, and maybe you'll learn ways to communicate the importance of community to your organization...
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