Cloudera Finds Insight In a Haystack of Data

Cloudera helps different organizations with an increasingly common pain point — the simultaneously massive accumulation of data from millions of interactions with customers and the need to analyze all the data to generate insights that can help provide better customer service, reduce the rate of customer attrition and boost revenues.

As COO Kirk Dunn told me in an August 2nd interview, Cloudera is a Palo Alto, Calif.-based start-up founded by refugees from Facebook, Oracle (ORCL) and Yahoo (YHOO) who have a passion for Apache Hadoop — an open source program that helps analyze enormous piles of data by breaking the big piles into smaller ones, sending them out to lots of small computers that analyze the smaller piles, and then brings back the results into a single place where businesses can get insight from all that data.

Cloudera helps different organizations with an increasingly common pain point — the simultaneously massive accumulation of data from millions of interactions with customers and the need to analyze all the data to generate insights that can help provide better customer service, reduce the rate of customer attrition and boost revenues.