How Radio Can Be A Conversation (Not A Lecture) And A Jukebox (Not A Playlist)

Airtime is an awesome piece of software, built by Sourcefabric, which lets radio stations take control of programming via the web. It includes a simple scheduling calendar, smart playlists and automated playout. To mark World Radio Day 2013, FrontlineSMS:Radio‘s Amy O’Donnell wrote a post for Sourcefabric’s blog on how this scheduling tool can be complemented by channels including SMS to help to make radio interactive. A snippet of the post is republished below, or you can read the original post in full here.

The occasion of UNESCO’s second World Radio Day (February 13, 2013) encourages us to reflect on radio as a medium which is celebrated for reaching the widest audience worldwide and is often a primary source of information, even for the most marginalised communities. Radio is a powerful low-cost, accessible medium which brings groups together who are united by song tastes, interest in certain issues or simply by virtue of their location. Whatever reason people have for tuning in, the radio community are recognising that radio is changing in nature and the medium no longer serves as just a one way broadcast. Instead, radio is an interactive platform for audiences to share ideas.