Digital Omnivore (DO)

The fastest-growing mobile category by growth in audience was health information — which grew by 134% between December 2010 and December 2011, to 18 million people. While the health segment isn’t the largest mobile category — that title goes to general reference, classified ads, online retail, and gaming — health information holds a respectable place amidst these bigger segments, contradicting cynics who don’t believe people want to engage in health via mobile phones.

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