identifiable medical information
See the following -
You Should Control Your Own Health Care Data
Niam Yaraghi  | US News & World Report | February 16, 2016
 If you have ever stayed at a hospital, visited a physician's office or filled a prescription at a U.S. pharmacy, your medical information – stripped of identifying data – is most likely collected, shared and analyzed for various medical and marketing purposes. Your data may have helped a pharmaceutical company sell more drugs, a researcher find a better treatment option for a disease or a government agency predict the next flu outbreak. This is done through a multibillion-dollar industry that feeds on your medical data and reaps millions of dollars from analyzing it, without asking your permission or sharing the resulting profits with you...
If you have ever stayed at a hospital, visited a physician's office or filled a prescription at a U.S. pharmacy, your medical information – stripped of identifying data – is most likely collected, shared and analyzed for various medical and marketing purposes. Your data may have helped a pharmaceutical company sell more drugs, a researcher find a better treatment option for a disease or a government agency predict the next flu outbreak. This is done through a multibillion-dollar industry that feeds on your medical data and reaps millions of dollars from analyzing it, without asking your permission or sharing the resulting profits with you...
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