immunotherapy
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Bristol-Myers Squibb Launches Universal Patient Language (UPL), an Open-Source Resource for Improving Patient Communications
The UPL seeks to improve how complex topics are communicated to patients; Company launches UPL.org to make principles and tools widely available to others. Bristol-Myers Squibb today announced its commitment to moving toward a new way of communicating with patients and caregivers: the Universal Patient Language (UPL). The UPL addresses widely voiced concerns among consumers and health care advocates that communications about medicines are not designed for an optimal patient experience...
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When Evidence Says No, but Doctors Say Yes
Fiirst, listen to the story with the happy ending: At 61, the executive was in excellent health. His blood pressure was a bit high, but everything else looked good, and he exercised regularly. Then he had a scare. He went for a brisk post-lunch walk on a cool winter day, and his chest began to hurt. Back inside his office, he sat down, and the pain disappeared as quickly as it had come...
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