linear business models

Your Company Has A Technology Platform…But Do You Have A Platform Business Model and Strategy? Today in healthcare, platforms are understood mostly as technology. That’s not wrong, but it’s limiting and it misses a huge opportunity to adopt a platform business model. In most other industries platforms are also understood as a business model and strategy. Outside of healthcare, there are 45+ books focusing on this topic...A platform business model connects producers and consumers — creating an ecosystem that facilitates value exchange and interaction between them. Unlike traditional linear business models, where companies primarily produce and sell products or services directly to customers, platform models serve as intermediaries, making connections and facilitating interactions between two (or more) parties.

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