Value for customers is created differently on platforms than by traditional product/service business models. Today we’ll present and discuss the metaphor of how traditional businesses can be thought of as “pipelines” and how these pipes differ from digital platforms. This post is the first in a new series: “The New Rules of Healthcare Platforms.” We’ll be writing about platform thinking, new mental models, and the new economics of platform business models and strategy. We’ll have at least seven posts to explain these new rules. You’ll have some unlearning to do. We’ll illustrate how platform business models are fundamentally different than traditional product/service business models. To understand platforms, we need to change more than just our thinking—we need to learn new rules about how the digital world works and how platforms fit in.
platform business models
See the following -
Platform Terminology Explains Why Today's Patient Portals CAN NOT Work (Part 1)
Patient portals have tremendous potential — but that potential has not been realized and CAN NOT be realized as portals are currently configured. An understanding of platform business models and strategy explains why today’s patient portals are inherently suboptimal. This essay is the first in an occasional series that will look at patient portals through the lenses of platform business models and strategy. Today’s post will introduce and explain platform terminology of multihoming and single homing. Future posts will look more deeply into “why” current patient portals can’t work and will propose options for portals that could work for patients.
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The New Rules of Healthcare Platforms (Part 1): Value Creation Shifts from Pipes to Platforms
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The New Rules of Healthcare Platforms (Part 3): Platform Thinking Expands from “Technology” to Business Model & Strategy
Today in healthcare, platforms are understood mostly as “technology”. That’s not wrong, but it’s limiting. We want to offer you a more expansive view of platforms, and in turn, understand platforms as being more than just technology. This post is the third in our series on The New Rules of Healthcare Platforms. In this essay, we will: Explain why platform business models are NOT new; Share a survey of health plan execs that documents a view of platforms as “technology”; Explain how network effects are the North Star of platform business models and strategy; Expand your view of platforms beyond just “technology.”
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The New Rules of Healthcare Platforms (Part 4): APIs Enable the Platforming of Healthcare
Recent regulations have mandated the use of HL7 FHIR APIs (application programming interfaces) to share health data. The regs apply to healthcare providers, payers, and technology developers who participate in federal programs. Many incumbent healthcare organizations are viewing these mandates as a compliance burden. That’s short-sighted. We recommend a more opportunistic POV. APIs facilitate the sharing of health data across different devices and platforms. By adopting APIs, healthcare organizations can transform themselves from traditional service providers into powerful platforms that can connect patients, providers, and other stakeholders in new and innovative ways.
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The Platform Revolution Comes to Healthcare: A Deep Dive at the 2022 MIT Platform Strategy Summit
The MIT Initiative on the Digital Economy is excited to announce the innagural 1/2 day event leading into the 10th Annual MIT Platform Strategy Summit the following day, on July 14.* Through several feature keynotes and panel sessions involving industry experts, this event designed to explore how digital health platforms are key enablers of transformation in healthcare. For example, healthcare platforms have the potential to:
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