trust
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Open Source Marketing: Brands Matter—and Sharing Is Always Better
Marketing as we know it has changed dramatically, especially in the B2B world. I bet you're not surprised to hear me say that. I'm not the first to say it, and I certainly won't be the last. Observing changes to companies' methods for engaging their customers is the easy part. What's harder is understanding the nature of those changes and what they mean for you and your marketing teams. But as luck would have it, I recently found some help thinking through this a few weeks ago, when my local chapter of the American Marketing Association asked me to participate in a panel on the future of marketing...
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Patient-Generated Data Is The Future Of Care, VA Official Says
Patient engagement is on the minds of a lot of people in healthcare, spurred not only by a requirement in Stage 2 Meaningful Use regulations, but by imperatives to improve the quality of care and boost patient satisfaction. [...] Read More »
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Physicians’ Growing Use Of The Internet: Where Trust And Value Drive Information Search
This is the fifth and final post of my thinking about physicians seeking health information in the context of current health care dynamics and prospects for health reform on behalf of Elsevier and their launch of the ClinicalKey Experience tour.
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Researchers: Ensure Management Transparency When Moving To A Cloud-Based EHR
Healthcare providers that plan to use cloud-based services to host their electronic health records should first audit such providers via an external company to help build a relationship of trust, according to a new study published this week in the Journal of Medical Internet Research. [...] Read More »
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SparkFun’s Chris Taylor: Community Key To Open-Source Hardware
When it comes down to it, engineer and seven-year SparkFun Electronics veteran Chris Taylor believes anything can be open source, to be shared and improved. He recently spoke with EDN about open-source hardware (OSH). Read More »
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Target Breach: Are Pharmacy Records Safe?
Target has not indicated that pharmacy records were exposed, although some say the recent data breach amplifies concerns about “medical identity theft” at retail chains with pharmacies. Read More »
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The Case For Open Access
For most of us, it’s entirely logical that medical practitioners should be familiar with the latest scientific knowledge and evidence-based practices in order to treat ailments. This forms our fundamental basis of trust in medical professionals...But what if you live in sub-Saharan Africa, where the vast majority of medical personnel, as well as scientists, researchers and medical students, remain badly deprived of the latest medical developments? Read More »
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The NSA Is Commandeering The Internet
Technology companies have to fight for their users, or they'll eventually lose them. Read More »
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The Open Source Paradigm - Part I
Harish Pillay, Head, Community Architecture & Leadership, Red Hat, talks about the advantages of the open source approach and the passion and the rigour that drive the open source community. Read More »
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The Sun Is Setting On Dollar Supremacy, And With It, American Power
A serious alternative to the dollar is still a long way off, but the latest shenanigans on Capitol Hill have given the search for them renewed momentum Read More »
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Trusting Healthcare Data
Healthcare is generating data at an unprecedented rate. EHR software is becoming a large repository of healthcare data. [...] We’re surrounded by healthcare data. The question is: How do we make sure they trust the data? Read More »
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Using Patient-centered Technology To Improve Recruitment And Retention
Sponsors of clinical research must increasingly focus on improving patient engagement in order to meet many of today’s research challenges. Promising disruptions are already under way that could define new models for patient recruitment and retention. Read More »
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VanRoekel: Agencies To Adopt NSTIC
The Office of Management and Budget wants agencies to adopt the National Strategy for Trusted Identities in Cyberspace, or NSTIC, to enable shared, citizen identity management across government. Read More »
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What Transparency Reports Don't Tell Us
These reports give us a lot of numbers, but very little information about how hard these companies fight on the behalf of users. Read More »
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