Twine Health
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Twine Health Closes Series A Financing, Aims to End Fee-for-Service Primary Care
Twine Health today closed its series A financing totaling $6.75M, propelling the company’s mission to make its health coaching platform the linchpin of value-based care. Twine is coming off a foundational 2015 having engineered its platform for large-scale commercial deployment, performed clinical pilots with unprecedented outcomes and made key management hires in marketing and sales. Going into 2016, Twine is poised to achieve rapid adoption of its health coaching platform by care delivery organizations that are assuming financial risk for the health of their population. This bold mission comes at a time when industry analysts are singling out health coaches (or “practice extenders”) as the key to transforming patient care over the next five years.
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Twine Health Found a Niche for a Software in Health Care
Apps and software services for health care are proliferating–challenges and hackathons come up with great ideas week after week, and the app store contains hundreds of thousands of apps. The hard thing is creating a business model that sustains a good idea. To this end, health care incubators bring in clinicians to advise software developers. Numerous schemes of questionable ethics abound among apps (such as collecting data on users and their contacts). In this article, I’ll track how Twine Health tried different business models and settled on the one that is producing impressive growth for them today.
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