FrontlineSMS Opens Up New Frontiers for Radio Mashaal

FrontlineSMS software has opened up new frontiers for Radio Mashaal -literally- by creating a completely new and unorthodox way of making interactivity possible for Pashto-speaking audiences in the border region between Pakistan and Afghanistan.

Radio Free Europe/Radio Liberty (RFE/RL) reports the news where a free press does not exist or is not allowed by the government. RFE/RL reaches nearly 25 million people in 28 languages and 21 countries in Russia, the Middle East, and Central and South Asia. One of RFE/RL’s newest services, Radio Mashaal was launched in 2010 and provides reporting in Pashto language in Pakistan’s Khyber-Pakhtunkhwa Province, the Federally Administered Tribal Areas (FATA) and part of Balochistan province.  Until now the huge cost of calling the RFE/RL Prague headquarters prevented our listeners in Afghanistan and Pakistan from contributing to our programming...