ONC Goes Hollywood to Showcase Health IT

The Office of the National Coordinator for Health IT is going Hollywood, or at least contracting a California production company, to create a video to explain to the public the value of health IT and how individuals can engage with their providers.

The video is an example of ONC’s expanded efforts to get consumers more involved in their health and healthcare and encourage them to raise the importance of electronic health records with their providers, according to an ONC official.

ONC’s strategy includes supporting a change in how consumers view themselves as receivers of healthcare, to feel empowered to request access to their information, take action with their data and work as part of a team with their providers, said Lygeia Ricciardi, senior adviser for consumer e-health at ONC...