over-the-top (OTT) messaging
See the following -
Don’t Call It A Comeback: 5 Reasons SMS Is Here To Stay
Trevor Knoblich | FrontlineSMS | January 10, 2013
In most cases, [SMS is[ inexpensive, casual, and discreet for users. It also represents one of the more profitable features offered by mobile network operators. And while SMS does face an increasingly fractured market, largely from the growth of messaging apps, it’s not going anywhere anytime soon. Here are 5 reasons why... Read More »
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