Want a Successful Tech Venture? Try These Tips

Kahenya Kamunyu | Daily National | January 15, 2012

When it comes to digital ventures, innovation is key. The biggest mistake a lot of techpreneurs make is that they forget to innovate after they become a hit and simply focus on the money coming in, and acquiring more consumers.

Any digital venture must innovate and update itself with either new features or more diverse offerings. This does not mean diverging from core business but rather featuring new add-ons and offerings. Without innovation, the product will be a huge hit for a short time, then it will fail. It is inevitable...