Is Comparison Shopping the Future of Health Care? Silicon Valley Says Yes.

Sarah Kliff | Washington Post | May 1, 2012

Whether it’s looking up restaurants on Yelp! or scanning Craigslist for apartment listings, Americans comparison shop for nearly everything online — everything except for health care. A recent survey found that we spend more time comparing value of dishwashers than doctors.

Castlight Health wants to change that. The nascent health care start-up launched last year with the goal of giving insurance subscribers meaningful information on health care costs. Castlight, in the simplest terms, wants to bring comparison shopping to health care...