Savvy New Players Expected To Shake Up Healthcare

Susan D. Hall | Fierce Health IT | April 15, 2014

Innovative companies drawing from ideas that transformed the retail, technology and telecommunications sectors are poised to siphon off tens of billions of dollars from traditional healthcare's $2.8 trillion in revenue, according to a new report from PricewaterhouseCoopers's Health Research Institute.

The report, "Healthcare's New Entrants: Who will be the industry's" foresees today's siloed healthcare industry becoming a wide-open health marketplace with an array of new products and services.

Savvy new players--taking on healthcare's increasing consumer focus--are moving fast to capitalize on the changes, Vaughn Kauffman, principal, PwC Health Industries, says in an announcement...