behavioral data
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4 Big Data Threats Health Org’s Are Socially Obligated To Safeguard Against
The explosion of big data continues as it brings to picture a wealth of information possessed by the healthcare industry including credit card information, personal security details, medical procedures, diagnosis codes, insurance claims and more. Read More »
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Google Acquires Nest: Is It One Step Closer To Being 'Big Brother'?
Is Google (GOOG) one step closer to becoming Big Brother? The Internet giant is acquiring Nest, a company that makes smart thermostats and smoke alarms, for $3.2 billion in cash. [...] Nest's thermostats were designed to reduce a homeowner's heating costs; the device learns its user's behaviors and can adjust the temperature autonomously. [...] Read More »
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Precision Medicine Can Save More Lives and Waste Less Money
Andy OramThe previous section of this article looked at how little help we getfrom genetic testing. Admittedly, when treatments have been associated with genetic factors, testing has often been the difference between life and death. Sometimes doctors can hone in with laser accuracy on a treatment that works for someone because a genetic test shows that he or she will respond to that treatment. Hopefully, the number of treatments that we can associate with tests will grow over time. So genetics holds promise, but behavioral and environmental data are what we can use right now...
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Say Goodbye To Privacy: How Nest Might Transform Google
It’s no wonder some people are freaking out over Google’s $3.2 billion Nest Labs acquisition: it’s another step towards a future when Google has enough access to lives of high-income consumers to gain psychological insights that no company has ever possessed. Nest’s Learning Thermostat can track movements and activity of people in their homes, an ability no doubt improving by leaps and bounds. [...] Read More »
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Your TV Is Spying On You
Political messaging is moving back to the living room. After an election in which Internet tactics seemed to captivate the public, political strategists are turning—or perhaps more accurately, returning—their attention to television advertising. Read More »
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