Direct Marketing Association (DMA)
See the following -
Brokers Use ‘Billions’ Of Data Points To Profile Americans
Craig Timberg, | The Washington Post | May 27, 2014
...information and much, much more is being quietly collected, analyzed and distributed by the nation’s burgeoning data-broker industry, which uses billions of individual data points to produce detailed portraits of virtually every American consumer, the Federal Trade Commission reported Tuesday...
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