Yossi Sheffi

In his new book The New (Ab)Normal: Reshaping Business and Supply Chain Strategy Beyond Covid-19, published today, MIT Professor Yossi Sheffi maps how companies grappled with the chaos of the Covid-19 pandemic and how they can survive and thrive as the crisis subsides. Sheffi pays particular attention to supply chain's role in helping companies manage and recover from the pandemic. Supply chains worldwide play a crucial role in sourcing, making, and delivering essential products to the world's 7.8 billion people at a price they can afford.

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