Thinfilm to Demonstrate ‘Smart Beer’ and ‘Smart Medical Devices’ at CES 2017

Press Release | Thin Film Electronics ASA | December 20, 2016

Innovative NFC Solutions Use Smartphones to Deliver Powerful 1-to-1 Mobile Marketing and Product Authentication Capabilities

OSLO, Norway--(BUSINESS WIRE)--Thin Film Electronics ASA (“Thinfilm”), a global leader in NFC (near field communication) smart-packaging solutions using printed electronics, will demonstrate its innovative technology at CES in Las Vegas, January 5-8, 2017. In addition, Erwan Le Roy, Thinfilm’s EVP Business Development & GM NFC Solutions and Smart Sensor Products, will deliver a presentation on Thinfilm’s NFC mobile marketing solutions and the critical role they can play in expanding the Internet of Things (IoT).

On display at CES, Thinfilm will demonstrate connected items such as smart beer bottles and smart medical devices featuring Thinfilm’s award-winning NFC tags, SpeedTap™ and OpenSense™. The smartphone-readable tags integrate with powerful cloud-based software, enabling a direct connection between consumers and brands that effectively ‘disintermediates’ platforms such as Facebook, Amazon, and Google.

“CES promises its usual bevy of Internet of Things innovations, but in reality the industry has only just scratched the surface,” said Thinfilm CEO, Davor Sutija. “To realize the full promise of IoT, we need to extend its traditional boundaries to include the hundreds of billions of everyday, disposable items that exist in the world. Thinfilm intends to play a key role in making those things smart – not only by providing an alternative to traditional silicon, but by producing affordable NFC chips in ultra-high volumes through roll-based processing.”

Thinfilm will demonstrate how its NFC solutions enable craft beer bottles to provide consumers with brewmaster videos, pairing recommendations, and other information from the brewery through the simple tap of a smartphone. Earlier this year, Thinfilm announced a collaboration with Hopsy, the US’s first local craft beer marketplace and beer delivery service, to integrate OpenSense into a variety of locally produced craft beers across the country.

Thinfilm will also show how its NFC technology can help improve patient adherence by demonstrating the YpsoMate® Smart autoinjector pen, a medical device for patients that self-administer medication to treat chronic conditions. The smart medical device is the result of a collaboration between Thinfilm and Ypsomed, a leading developer and manufacturer of injection systems for self-medication.

Thinfilm’s participation at CES follows several key 2016 milestones, which include the following:

Where to see Thinfilm at CES:

The Venetian, Suite 29-226, by appointment only:

Led by CEO Davor Sutija, Thinfilm will demonstrate its NFC OpenSense™ and NFC SpeedTap™ tags in a private suite at The Venetian. To schedule a briefing and see how Thinfilm is working toward a ubiquitous world of connected objects, please email: [email protected] (media and analysts).

On stage, Friday, January 6 at 2:15pm, Tech East, LVCC, North Hall, Room N264

In addition to the demonstrations, Erwan LeRoy, EVP Business Development & GM NFC Solutions and Smart Sensor Products, will participate in the session, “Printed Electronics: Key Enabling Technology for IoT” moderated by Dr. Jeremy Burroughes, CDT. Mr. LeRoy will offer his thoughts on the printed electronics industry and how NFC smart packaging will help fuel the Internet of Everything.

About Thin Film Electronics ASA

Thinfilm is a leader in NFC smart packaging solutions using printed electronics. The first to commercialize printed, rewritable memory, the Company today creates printed tags, labels and systems that include memory, sensing, display, and wireless communication – all at a price point unmatched by conventional electronic technologies. Thinfilm’s roadmap integrates technology from a strong and growing ecosystem of partners to bring intelligence to everyday items and effectively extend the traditional boundaries of the Internet of Things.

Thin Film Electronics ASA (“Thinfilm”) is a publicly listed Norwegian company with headquarters in Oslo, Norway; product development and production in Linköping, Sweden; product development, production, and business development in San Jose, California, USA; and sales offices in the United States, Hong Kong, and Singapore. For more information, visit

This information is subject of the disclosure requirements acc. to §5-12 vphl (Norwegian Securities Trading Act).


Thin Film Electronics ASA
Bill Cummings, +1 408-503-7312
SVP Corporate Communications
[email protected]
Blanc & Otus for Thin Film Electronics ASA
Jennifer Pierce, +1 415-856-5152
[email protected]