5 Reasons Hospitals Need a Mobile App

Matt Mattox | Axial Exchange | July 25, 2012

If patient engagement is the holy grail of healthcare and if hospital revenue will increasingly hinge on the ability to connect with patients, then why are so many hospitals missing out on one of the most effective means of engaging patients -- a branded mobile application? Smart hospitals are moving decisively into mobile.  Just like a hospital website is nonoptional, mobile apps are quickly becoming critical to core operations. Here are five reasons why:

1. Most patients already have a smartphone

It is official, more than 50% of Americans have smartphones. Hospitals need to give them what they want -- an easy way to engage that doesn't involve navigating a complicated phone tree menu. As a bonus, smartphone users are likely well insured...