The “Apple Doesn’t Get The Cloud” Era Is Officially Over

Dan Frommer | Quartz | June 6, 2014

It turns out Apple didn’t fail at the cloud. It was just taking a while to wind up.

Many of the most interesting and potentially useful features unveiled this week at Apple’s Worldwide Developers Conference rely on the company’s iCloud service or otherwise involve network-connected devices talking to each other. The masses will be able to take advantage of these additions on their Macs, iPads, and iPhones later this year.

For Apple customers and developers, this has been a long time coming. iCloud—the last product Steve Jobs announced before he died in 2011—is an incredibly important strategic piece of Apple’s future. Yet its usefulness has always seemed underwhelming, as if cloud services were Apple’s lowest priority...