Data Is a Toxic Asset, So Why Not Throw It Out?

Thefts of personal information aren't unusual. Every week, thieves break into networks and steal data about people, often tens of millions at a time. Most of the time it's information that's needed to commit fraud, as happened in 2015 to Experian and the IRS. Sometimes it's stolen for purposes of embarrassment or coercion, as in the 2015 cases of Ashley Madison and the U.S. Office of Personnel Management. The latter exposed highly sensitive personal data that affects security of millions of government employees, probably to the Chinese. Always it's personal information about us, information that we shared with the expectation that the recipients would keep it secret. And in every case, they did not.

The telecommunications company TalkTalk admitted that its data breach last year resulted in criminals using customer information to commit fraud. This was more bad news for a company that's been hacked three times in the past 12 months, and has already seen some disastrous effects from losing customer data, including £60 million (about $83 million) in damages and over 100,000 customers. Its stock price took a pummeling as well. People have been writing about 2015 as the year of data theft. I'm not sure if more personal records were stolen last year than in other recent years, but it certainly was a year for big stories about data thefts. I also think it was the year that industry started to realize that data is a toxic asset.

The phrase "big data" refers to the idea that large databases of seemingly random data about people is valuable. Retailers save our purchasing habits. Cell phone companies and app providers save our location information. Telecommunications providers, social networks, and many other types of companies save information about who we talk to and share things with. Data brokers save everything about us they can get their hands on. This data is saved and analyzed, bought and sold, and used for marketing and other persuasive purposes...