Continua Alliance Launches Presence In Latin America

The Continua Health Alliance is pushing into Central and South America with the establishment of a Brazil Work Group.

The Beaverton, Ore.-based non-profit, which focuses on developing standards for end-to-end, plug-and-play connectivity in personal connected health, has more than 200 members around the world and has been instrumental in establishing mHealth standards in Europe and other regions, including Asia.

"Continua is very pleased to establish a presence in Brazil and the Latin American market, providing an important industry voice for personal connected health technologies with employers, payers, regulatory bodies, government agencies and care providers," said Chuck Parker, Continua's executive director, in a press release. "We are working together with a number of local companies in Brazil to create a vital and valuable work group to support end-to-end, plug-and-play connectivity for personal connected health technologies.